We've assembled some of the finest names advocating the #BookDirect movement.
These passionate thought leaders all have vast experience in the short-term rental industry, and we are delighted to bring them to the More Bookings Direct Conference.
Why consumer confidence should be your focus to increase conversion rates.
Chris’s journey began in a small studio in the South of France. However, 20 phenomenal years since, and he has become a leading professional in the short-term rental sector.
Chris's company and experienced team at AES GROUP now manages close to 250 properties on the French Riviera, some of which are the most sought after properties in the world. His luxury rental accommodation and events company provides corporate services for global brands including Google, Spotify, Disney, Fox, IPG, Twitter, Microsoft, and Apple. It comes as no surprise that the company itself (AES GROUP) has become an industry-leader in Cannes and for its high-end global clientele.
When many other industry professionals would have paused to enjoy the fruits of their labour, Chris in fact, continued to make a positive impact. In 2016, Chris founded I-PRAC, and his vision to protect travellers from rental fraud finally came to life. I-PRAC is a global verification platform for short-term rental agencies and property owners, and is proving to disrupt the sector, for the better.
Chris’s long-span career speaks volumes about his tenacity, attention to detail and understanding of future industry trends. He promises invaluable insights and take-aways that will guarantee business growth and retention.
Why branding is so important and how to get it right.
Louise Brace is a holiday rental and destination marketing expert and one of the leading sources on short-term rental regulations in Spain. She has lived in Spain for 18 years.
A travel content writer and digital marketer, Louise works with rental businesses across the globe to create meaningful brands, which engage with guests through authentic and compelling written and visual content. Holiday experiences, not holiday rentals, is Louise’s motto!
Get more direct bookings with the help of GDPR
Mark is recognised as an expert in Short Stay Accommodation Marketing and has been featured on BBC News, BBC Five Live and the Hotel Owner Magazine.
Mark founded Boostly in 2016 and has been working with Accommodation Owners and Property Managers from all over the world to boost their direct bookings and cut down on the amount of time it takes to do so.
His Boostly Academy is one of the largest training programmes for hospitality businesses all over the world and the Hospitality Community Facebook Group is regarded as one of the best and most engaged online support forums.
This is one of only two speaking gigs that Mark will be attending in 2020 and he’s promised to leave everyone with actionable email templates that any delegate can put into practice and start doubling their direct bookings before they leave the event!
Bed and Breakfast Coach
Your social media presence and why it matters.
Yvonne Halling ran her own B&B in the champagne region of France initially as a hobby, but then after a series of catastrophic events where the B&B had suddenly become the only source of income for her family, in less than 2 years she grew it from a €10k a year hobby into a professional, profitable and sustainable business making over €100k a year with just 4 rooms and no “help” from online travel agents.
Yvonne is now an international speaker, trainer, coach, mentor and award-winning online marketer at Bed and Breakfast Coach.com which she set up in 2013.
She created the Bed and Breakfast Business Transformation Program in 2014 and now shares her proven strategies and philosophy with her international client base of bed and breakfasts, guest houses, inns and boutique hotels
Her clients typically add between 20% and 100% to their businesses in one season, and enjoy the unexpected side benefits of increased confidence, happiness and peace of mind.
Have You Got Network
How collaboration can help with more marketing, bookings, properties and lower operation costs!
Deborah has been a vacation rental Property Manager and Owner for over 13 years. During this time she became aware of problems in the industry and her newly launched company, Have You Got, comes just at the right time.
Wanting to think differently, she designed Have You Got as the first Book Direct ‘Meta-No-Search’ Platform offering Guests the first “No-Search Accommodation Service” while ensuring Managers and Owners complete independence.
Integrity, unity and collaboration are the driving forces behind her business. The small fragments of this fragmented industry come together on Have You Got.
It is the first global network of independent Managers and Owners, who benefit from an automated platform for both bookings and commissions from successful guest referrals.
Cycle Cities Network
Price, Present and Future. A look into pricing strategy and revenue management for direct sales, and the brave new world of OTAs.
Steve is the Director of the Cycle Cities Network, and the creator of the #bookdirect Symposium
Cycle Cities is the world's first partnership of city bike tour operators, with partners in 40 different cities globally. Cycle Cities is a marketing, cross-promotion and knowledge sharing partnership, that is best showcased at it's yearly 'Symposium' conference, running since 2015.
The #bookdirect Symposium is a meeting of marketing minds from across the tourism and hospitality industry, and will be held in Athens, Greece from 18-20 Feb, 2020. Participants will learn how to best attract a direct audience and control their customer channels in the face of a changing online sales environment.
When he's not pushing recreational cycling and tourism marketing, Steve writes songs and tours in the UK's best Take That tribute band, the Take That Experience.
Get Active: Finding new partners within the travel industry
Moriya Rockman is the founder and CMO of Smiling House Luxury in Switzerland, managing over 1.200 properties worldwide.
As a Media creative and PR expert, Moriya has been involved in the business development of many companies.
3 years ago, together with her husband Ira, she founded Smiling House and Smiling Flats Holiday Rentals.
Both companies are busy creating a bridge between the new age of travelling and legacy travel companies.
Another angle is developing the concept of Rent-to-Buy and Buy-to-Rent – vacation rental properties as Real Estate assets.
Moriya is a specialist of the sharing economy and a keynote speaker.
She is an active partner of Weconomize, a group of professionals leading transforming processes in big organisations using the shared economy.
10 essential SEO tips for your short-term rental website